CHEERIOS EFFECT

Cheerios come together in milk. Just drop two in a bowl, and pretty soon they connect. It’s science, but it’s also magic. So we decided to celebrate all different kinds of connections with this campaign. Because at the end of the day – heck, even at the beginning of the day – we all love to connect. That’s the Cheerios Effect.

Credits
Creative Directors: Glen Hunt, Jennifer Wilson-Canham, Ed Lea
Writers: Jennifer Wilson-Canham, Dan Cummings
Art Director: Lucyed Hernandez