PFLAG

At the time these spots came out for PFLAG, there were no TV commercials that featured gay people, let alone a gay couple with kids. PFLAG wanted to change what the definition of family meant for Canadians, so we came up with this idea: typical looking mainstream family-style commercials with a twist. We encouraged Canadians to redefine family, and won an ADCC Gold in the process. The message must have resonated.

Credits
Creative Directors: Elspeth Lynn, Lorraine Tao

Writer: Jennifer Wilson-Canham

Art Director: Rosalinda Graziano