RETHINK BREAST CANCER

Men love breasts, so why don’t women? They’re either too big or too small or too sticky-outie or too rocks-in-socksie. Come on ladies, let’s appreciate our girls and keep them healthy. To see if we were right about the insight, I called my husband and asked him what it would be like if he had breasts. “I’d never leave the house”, he replied. We were onto something. And that something was a man wearing a bra filled with two water balloons.

Credits:
Creative Directors: Elspeth Lynn, Lorraine Tao
Writer: Jennifer Wilson-Canham
Art Director: Rosalinda Graziano